Why Real Estate Agents Should Use Google Local Service Ads to Improve Their Advertising and Lead Generation

Why Real Estate Agents Should Use Google Local Service Ads to Improve Their Advertising and Lead Generation

If you’re a real estate agent, chances are you’re always looking for ways to improve your advertising and lead-generation efforts. One tool that you may not be taking advantage of is Google Local Service Ads (LSAs). These paid ads, which appear at the top of Google search results for certain services, are specifically designed for local service providers, including real estate agents. In this blog post, we’ll explain why you should consider using LSAs to grow your business.

What Are Google Local Service Ads?

Google Local Service Ads are a type of paid advertising that appears at the top of Google search results when someone is looking for a local service provider. For example, if someone searches for “real estate agent near me,” LSAs for nearby real estate agents will appear at the top of the search results. These ads are easy to spot because they include a badge that verifies the business’s Google guarantee status.

Why Should Real Estate Agents Use LSAs?

There are several reasons why real estate agents should consider using LSAs to improve their advertising and lead-generation efforts:

  1. LSAs are targeted: One of the biggest benefits of LSAs is that they are targeted toward people who are actively searching for a local service provider. This means that when someone sees your LSA, they are already interested in finding a real estate agent. This is a much more qualified lead than someone who is simply browsing the internet and happens to see your ad.
  2. LSAs are highly visible: LSAs appear at the top of Google search results, which means that they are some of the first ads that people see when they search for a local service provider. This gives you a major advantage over other ads that may appear further down the page.
  3. LSAs are backed by the Google guarantee: When you use LSAs, you can display a badge on your ad that verifies your Google guarantee status. This badge helps to build trust with potential clients and can lead to more leads and conversions.
  4. LSAs are easy to set up: Setting up LSAs is relatively simple and can be done through the Google My Business dashboard. You’ll need to provide some information about your business and services, as well as verify your business’s address and phone number. Once your ad is set up, you can start seeing results almost immediately.

How to Get Started with LSAs

If you’re interested in using LSAs to improve your advertising and lead-generation efforts, here’s what you need to do:

  1. Sign up for LSAs: To get started with LSAs, you’ll need to sign up through the Google My Business dashboard. You’ll need to provide some basic information about your business, including your business name, address, phone number, and services offered.
  2. Verify your business: To verify your business, you’ll need to provide some additional information, including proof of insurance, a valid business license, and a list of the services you offer. This process helps to ensure that only legitimate businesses are able to use LSAs.
  3. Set up your ad: Once your business is verified, you can set up your LSA ad. You’ll need to create an ad copy and choose your budget and targeting options. You can also add photos and videos to your ad to make it more engaging.
  4. Track your results: Once your LSA ad is live, you’ll be able to track its performance through the Google My Business dashboard. This will help you see how many leads you’re getting, what your conversion rate is, and what your return on investment is.

Conclusion

In conclusion, Google Local Service Ads are a valuable tool for real estate agents looking to improve their advertising and lead-generation efforts. These targeted ads are highly visible, backed by the Google guarantee, and easy to set up. If you’re not already using LSAs, we recommend giving them a try. And if you need help getting started or optimizing your LSAs, don’t hesitate to reach out to Blue Portal Consulting. Our team of experts can help you get the most out of your LSA campaigns and grow your business.